As a nice play on the name of this site, here is an article about a clean startup :-) The article talks about Homejoy and why it failed. Ultimately, they never really validated their solution.
And if you like more, here is a discussion on Hacker News: https://news.ycombinator.com/item?id=10451143
HTTP transmits information unencrypted.
If you are using an unencrypted WiFi, everybody in the same WiFi can read which websites you read and what you send them, e.g. password, password cookies.
If your WiFi is encrypted, then 'only' every person/organisation/state through which your IP-packets are routed can read that.
Use HTTPS instead: example.com
PS: We don't auto-redirect to HTTPS so that in the event of a HTTPS problem (e.g. expired certificate) you can still access this site.